Accredited with Commendation

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Pacific Reach Seniors Housing Management is Accredited with Commendation through Accreditation Canada. PRSHM is Accredited in both Assisted Living and Complex Care.

Accreditation Canada is a non-profit organization in Canada who works with patients, policymakers and the public to improve the quality of health and social services for all.

We are proud to have achieved a high rating through Accreditation Canada recently completed in 2018.

Pacific Reach Senior Housing Management

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Pacific Reach Seniors Housing Management, a Canadian owned and operated, family-owned business based in Vancouver, BC, manages the day to day operations of all the Retirement Concepts communities. The Team at PRSHM provides communicative, hands-on management to all of our 23 residences. Together working with the General Managers and leadership teams at our locations, we uphold and adhere to all of the Provincial standards in our organization.

Meet Jennie Deneka – Chief Operating Officer PRSHM

Jennie DenekaOriginally from Alberta, Jennie Deneka has made herself at home in British Columbia. Through her studies at Royal Roads University and Victoria University, Jennie has earned a bachelor’s degree in Nursing and a master’s in Leadership. She specializes in Leadership Development and Change Management. During her nursing training, she worked as a health care assistant and learned quickly the importance of including and engaging frontline staff.

As part of Retirement Concepts, Jennie strives to maintain a high level of engagement with the employees to get their valuable input on opportunities for improvements and changes within the organization. Always focused on improving the quality of service provided, she gives a voice to the seniors in her care. She is proud of the accomplishments and innovations put in place within our organization and is actively working on multiple new projects that support improvements in resident care.

With over two decades of experience in operational leadership within both the private and public sectors of seniors care, Jennie has been called upon to sit on multiple boards and committees, including the Alberta Ministry of Health Seniors Advisory Committee.

For the past three years, Jennie has called Vancouver her home. Outside of work, she enjoys dancing, horseback riding, and gardening. She also volunteers with Big Brothers and Sisters of Alberta.


About Retirement Concepts

Established in 1988, Retirement Concepts is proud to provide high-quality services, care and housing to seniors across British Columbia, Alberta and Quebec.

Retirement Concepts has developed a philosophy that is ‘resident-focused’. We believe our employees are our strength. We are fortunate to have on our team, wonderful people who are compassionate, caring and highly professional. Everyone has a role, and ultimately their only goal is looking after our residents, ensuring their safety, and making sure they and their families feel confident in us.

We know that moves are difficult for anyone, and more so for seniors, so it’s important to make the process as simple as possible. There are many retirement homes for seniors, so we also know that in order to remain competitive our standards need to be high, and our prices reasonable.

We’re looking to the future. We understand that we must continue developing new programs and innovations for a senior population that is growing and changing by the week. It’s an exciting time for seniors. The choices have never been better and the variety of services is constantly improving.